Biography
Jesse Strada aka The Curly One — Latin Grammy, Billboard Award & MIDEM Cannes winner. Double Diamond for The Ketchup Song (Aserejé) – 8M+ sold worldwide. Creator of multiple No.1 hits across several countries. With over 35 years as DJ and 25 as music producer, he was the programmer, arranger & keyboardist behind one of the most iconic pop tracks in history. A pioneer in flamenco-electronic fusion. Currently Artistic Director & main resident at Sublim Beach Club (Costa del Sol). Passion for sound. Culture in every beat. Timeless groove. Pure vibe.