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José Alfredo was born with music in his veins and art in his soul. From a young age, he knew his destiny was on stage. A singer, songwriter, and storyteller, he has built a career marked by authenticity, evolution, and a deep connection with his audience. In 2011, he burst onto the scene with Valiente, his debut album, landing on the Billboard charts with hits like ¿Cómo Estás? and Mírame Bien. Since then, he has explored new sounds and pushed the boundaries of Latin pop. With Hay Otros Mundos Pero Están en Mi Cabeza (2014), T.R.E.S. (2018), and Hierba Mala (2020), his music has transcended borders—tracks like Bumbeo even became Zumba fitness anthems. In 2023, he released En Mis Manos, a project that reaffirmed his versatility and ability to reinvent himself. José Alfredo is not only a performer—he’s also an advocate. His work with causes like pediatric cancer, gender-based violence, and eating disorders has made him a powerful voice beyond music. He has collaborated with artists like Cristian Castro, Martin Ricca, Ana Isabelle, Natalia Lugo Marileyda, and Valeria Cid, solidifying his place as one of the most notable voices in Latin music. In May 2025, he unveiled Mercurio Retrógrado, his sixth and most personal album to date, exploring the stages of grief.