Listen to Kid Satoshi

One of the leading Puerto Rican pop stars of his generation, singer and songwriter Rauw Alejandro is known for his smooth tenor singing voice and genre-crossing reggaeton style that mixes Latin pop, R&B, hip-hop, and throwback sounds. After releasing his acclaimed debut mixtape, Punto de Equilibrio, in late 2016, he became a featured collaborator alongside Ozuna, Lunay, and Lyanno on "Luz Apaga," and with Lyanno, Alex Rose, Cazzu, and Lenny Tavárez on "Toda Remix." These and other collaborations resulted in Alejandro being nominated in four categories for Puerto Rico's Tu Musica Urban Awards in 2019. They also paved the way for his debut studio album, 2020's Afrodisíaco, which hit number two on Billboard's Top Latin Albums chart. In June 2021, Alejandro topped the Latin charts with Vice Versa, which incorporated electro, drum'n'bass, neo-disco, and mainstream pop into his brand of reggaeton. Following the 2022 EP Trap Cake, Vol. 2., Alejandro again reached the Top Ten of the Latin charts with his third full-length, Saturno. RR, a collaboration with Rosalía, appeared in 2023 ahead of its companion album, Playa Saturno. Referencing a classic Willie Colón and Héctor Lavoe album, he delivered Cosa Nuestra in 2024. Born Raúl Alejandro Ocasio Ruiz, he was raised in San Juan, Puerto Rico. When he was a child, his family moved (temporarily) to the United States before returning to the island. His first passion was soccer, a sport he practiced seriously while studying at the Maria Auxiliadora School. Music was another hobby, but he never considered it as a career until his football playing was cut short by an injury during adolescence. As therapy to assuage his disappointment, he applied himself to music and began posting tracks to SoundCloud. Given his parents' love of music (his dad is a guitar player), he was influenced early on by Elvis Presley and Michael Jackson, and later by Ricky Martin, Daddy Yankee, and Chris Brown. As he learned to sing and write songs, he put his talent for dancing to work on local stages and in videos, meeting numerous musicians, producers, and dancers. He quickly developed a reputation as a triple-threat talent. Alejandro was signed to the Under Music Group label, which nurtured his writing and singing talent. The label began issuing his singles in June 2016, including "No Me Siento Igual" (featuring Joyce Santana) and "Días Así," and "Se Tú" (featuring Lyanno and Sousa). Alejandro's debut mixtape, Punto de Equilibrio, appeared at the end of the year, and he toured Puerto Rico, Mexico, and the Southeastern United States. He was prolific and issued 14 singles and videos between 2016 and late 2017, not including guest appearances. The singer drew attention from trade and fan magazines across the Latin music spectrum, as well as Anglo industry weeklies. Between his own singles -- the streaming chart hits "Mi Llamada" (featuring Lyanno, Alex Rose, and Lenny Tavárez), "T.T.I.," and "Dale" (featuring Sousa and Mr. Naisgai) -- and his guest spots with Rafa Pabön ("Tarde") and Alex Rose ("Toda"), he appeared on no less than seven singles. He was featured on Ozuna's "Luz Apaga," which peaked at 26 on the Hot Latin Songs chart and even spent a week at number three on the Latin Digital Song Sales. Alejandro kicked off 2019 with the collaborations "Miénteme (Remix)" with Sousa, Cazzu, Lyanno, and Álvaro Díaz, followed by "Es Normal" with Javiielo, Lunay, Lyanno, and Sousa. He also delivered an EP, Trap Cake, Vol. 1, as well as the non-album duet hit "Que Le Dé" with Nicky Jam, which placed in the Top Ten on almost all the Latin streaming charts. In February he appeared on the club hit "Mírame" with Nio García and Lenny Tavárez. Alejandro toured Latin America and the United States in the winter and spring, and later that fall released the single "Fantasias," which saw him collaborating with Puerto Rican singer and songwriter Farruko. The non-album track "Algo Mágico" arrived in July 2020. That summer, he also issued the live album Concierto Virtual en Tiempos de COVID-19 Desde el Coliseo de Puerto Rico, which peaked at number ten on the Billboard Top Latin Albums chart. In November 2020, he released his Grammy-nominated debut studio album, Afrodisíaco, which included guest appearances by J Balvin, Sech, Anuel AA, and others. In February 2021, Alejandro appeared as Selena Gomez's duet partner on the Hot 100 hit "Baila Conmigo," which also topped the Hot Latin Songs chart. In June he released Vice Versa. Refusing to be pigeonholed, he worked with a slew of producers including Tainy and Mr. Naisgai (Luis J. Gonzalez) on a collection of originals that juxtaposed his fluid brand of urbano reggaeton with neo-disco, electro, drum'n'bass, funky breaks, and more, to jarring effect. The set entered the Top 200 at number 17 and the Top Latin Album charts at number one a week after its release. Its single "Todo de Ti" spent five weeks in the Hot 100. It also spawned the Top Five Latin hit "Desesperados" with Chencho Corleone. The singer's second EP, Trap Cake, Vol. 2, appeared in February 2022, hitting number six on the Latin chart. In November 2022, Alejandro issued the 18-track full-length Saturno. Co-produced under the alias El Zorro with longtime friend Kenobi and Mr. Naisgai, and in select places, major influences El Playero and Tainy, the set juxtaposed reggaeton and trap with funk, throwback hip-hop, pop, and retro new wave. Among his collaborators on the date were Baby Rasta, El Playero, and Arcángel. The release entered the Billboard 200 at number 25, and landed at number two on the Top Latin Albums and Latin Rhythm Albums charts. It also spawned several Top 30 Latin singles, including "Lejos del Cielo" and "Panties y Brasieres" (with Daddy Yankee). RR, a collaborative EP with Rosalía, arrived in March 2023 and featured the Top Ten Latin hit "Beso." He then paired with Bizarrap for the song "Rauw Alejandro: Bzrp Music Sessions, Vol. 56" as well as "Baby Hello." The latter single heralded the singer's Saturno spin-off album Playa Saturno, which reached number four on the Top Latin Albums chart and cracked the Top 30 of the Billboard 200. Alejandro again hit the upper echelon of the Latin songs chart in April 2024 with the non-album track "Santa," with Rvssian and Ayra Starr. However, it was the arrival of his disco-infused single "Touching the Sky" a month later that heralded his fifth studio album, Cosa Nuestra. A reference to the classic 1969 Willie Colón and Héctor Lavoe album of the same name, Cosa Nuestra, or "Our Thing," once again found Alejandro balancing his salsa and reggaeton roots with forays into electronic dance music, trap, R&B, and Latin pop. Along with production from El Zorro, Dímelo Ninow, Kenobi, and others, it featured guest spots from Pharrell Williams, Bad Bunny, Feid, and more. It reached number six on the Billboard 200 and topped the Latin Albums charts. ~ Thom Jurek & Matt Collar

In an Apple Music interview breaking down his 2020 album ENOC, Ozuna described the inspiration behind a track called “El Reggaetón.” But wait—reggaetón? Wasn’t that more of, like, a 2000s term? Maybe. But just remember how long it took for the world to learn it. “We insisted and insisted,” Ozuna said, speaking in translation. “And now we’re going to take it away when people have managed to catch it? We can’t.” Alongside collaborators Bad Bunny and J Balvin, Ozuna represents a wave of young artists helping shepherd Latinx pop from specialty market into the global mainstream while staying firmly rooted in the places and sounds they came from. Born Juan Rosado in San Juan, in 1992, Ozuna was raised on reggaetón pioneers Daddy Yankee, Don Omar, and Wisin & Yandel alongside American rap and more traditional sounds like salsa and bachata. After a brief stint trying to get his career off the ground in New York City, he came back to Puerto Rico—a move that helped clarify his priorities not just as an artist, but as a representative of his place and people. Even on his collaborations (“Taki Taki” with DJ Snake, Selena Gomez, and Cardi B, or “Mamacita” with the Black Eyed Peas), you don’t sense Ozuna stretching to cross over. If anything, the undiluted quality of Ozuna’s music—like Balvin’s and Bunny’s—represents the changing demographics of modern mainstream pop. We know the word reggaetón now, sure. But in Ozuna’s opinion, there’s no harm in saying it again.

Armando Christian Pérez, globally known as Pitbull, invites disruption on a global scale as a GRAMMY® Award-winning independent international superstar, education ambassador, entrepreneur, and motivational speaker. With billions of audio streams and video views, along with hundreds of gold and platinum certifications, his career stands as one of the most impressive in music history. Beyond music, Pitbull has built a diverse and expanding business portfolio. He founded the Mr. 305 record label and Voli 305 Vodka, and launched Globalization, a SiriusXM channel. He recently made history by partnering with Florida International University (FIU) to rename its football stadium “Pitbull Stadium,” the first athletic venue in the U.S. named after an artist. Pitbull is also a passionate advocate for education. He co-founded SLAM! (Sports Leadership Arts Management), a tuition-free public charter school network recognized globally as a leading education organization, currently serving over 10,000 students across 14 schools in the U.S. In 2025, Pitbull launched a high-energy European tour, drawing massive crowds — including a viral explosion of fans proudly wearing bald caps and dubbing themselves "The Bald E’s” . With no signs of slowing down. Pitbull continues to push boundaries and inspire millions around the world, leaving a profound cultural impact and cementing a legacy that spans all entertainment, business, education, and beyond.

El joven fenómeno de la música urbana, el rapero y compositor Myke Towers se ha ganado un lugar de respeto y reconocimiento en uno de los mercados más competitivos de la música. Su audacia para escribir canciones, acompañadas de su voz profunda y un talento en escena que hipnotiza a sus fanáticos, le han hecho merecedor del respeto y reconocimiento en la competitiva industria urbana.  El puertorriqueño ha colaborado recientemente con algunos de los nombres más importantes del género, como Bad Bunny, Becky G, Farruko, Piso 21, Sech y Arcángel y rápidamente se ha vuelto en uno de los artistas mas buscados dentro de la “nueva” generación urbana. --- Phenom Rapper/Songwriter Myke Towers has earned his place in the music industry as one of the youngest and most successful interpreters of his time. His ability to compose songs, complemented by his deep voice and a talent on stage that hypnotizes fans, has earned him a place of respect and recognition in a competitive Latin Urban industry. The young Puerto Rican artist has recently collaborated with some of the genre’s biggest names including Bad Bunny, Becky G, Farruko, Piso 21, Sech, Amenazzy, and Arcángel amongst others and has rapidly become one of the most sought after artists coming from the “new” generation of the Urban music scene.

Farruko’s story is that of a talent determined to find an outlet, regardless of the obstacles. Born Carlos Efrén Reyes Rosado in 1991 in Bayamón, Puerto Rico, the singer started writing his own songs at the age of 11; a few years later, he dropped out of school to work as a mechanic with his father while pursuing his main love: reggaetón. He released his first single, “Bla Bla Bla,” at 16, but when that didn’t go anywhere, he turned to MySpace. The experience proved to be pivotal: Farruko (a nickname his grandfather had given him as a kid) built such a strong following on social-media platforms that his 2010 debut album made serious waves in Puerto Rico’s reggaetón scene, with attention paid to his versatile and romantic vocals. From there, he was off and running, releasing almost an album a year throughout the decade, and participating in a dizzying array of collaborations with established artists such as Daddy Yankee as well as next-gen urbano stalwarts like Bad Bunny, J Balvin, and Arcángel. Though reggaetón, rap, and R&B were his first loves, he embraced the rising Latin trap movement in 2017 with TrapXficante. That same year, he turned the video for his love song “Don’t Let Go” into a screed against the rise of anti-immigrant sentiment in the U.S., proving that even a lyricist adept at celebrating the good life could have a strong social conscience.