Listen to Rauw Alejandro

In an Apple Music interview breaking down his 2020 album ENOC, Ozuna described the inspiration behind a track called “El Reggaetón.” But wait—reggaetón? Wasn’t that more of, like, a 2000s term? Maybe. But just remember how long it took for the world to learn it. “We insisted and insisted,” Ozuna said, speaking in translation. “And now we’re going to take it away when people have managed to catch it? We can’t.” Alongside collaborators Bad Bunny and J Balvin, Ozuna represents a wave of young artists helping shepherd Latinx pop from specialty market into the global mainstream while staying firmly rooted in the places and sounds they came from. Born Juan Rosado in San Juan, in 1992, Ozuna was raised on reggaetón pioneers Daddy Yankee, Don Omar, and Wisin & Yandel alongside American rap and more traditional sounds like salsa and bachata. After a brief stint trying to get his career off the ground in New York City, he came back to Puerto Rico—a move that helped clarify his priorities not just as an artist, but as a representative of his place and people. Even on his collaborations (“Taki Taki” with DJ Snake, Selena Gomez, and Cardi B, or “Mamacita” with the Black Eyed Peas), you don’t sense Ozuna stretching to cross over. If anything, the undiluted quality of Ozuna’s music—like Balvin’s and Bunny’s—represents the changing demographics of modern mainstream pop. We know the word reggaetón now, sure. But in Ozuna’s opinion, there’s no harm in saying it again.

El joven fenómeno de la música urbana, el rapero y compositor Myke Towers se ha ganado un lugar de respeto y reconocimiento en uno de los mercados más competitivos de la música. Su audacia para escribir canciones, acompañadas de su voz profunda y un talento en escena que hipnotiza a sus fanáticos, le han hecho merecedor del respeto y reconocimiento en la competitiva industria urbana.  El puertorriqueño ha colaborado recientemente con algunos de los nombres más importantes del género, como Bad Bunny, Becky G, Farruko, Piso 21, Sech y Arcángel y rápidamente se ha vuelto en uno de los artistas mas buscados dentro de la “nueva” generación urbana. --- Phenom Rapper/Songwriter Myke Towers has earned his place in the music industry as one of the youngest and most successful interpreters of his time. His ability to compose songs, complemented by his deep voice and a talent on stage that hypnotizes fans, has earned him a place of respect and recognition in a competitive Latin Urban industry. The young Puerto Rican artist has recently collaborated with some of the genre’s biggest names including Bad Bunny, Becky G, Farruko, Piso 21, Sech, Amenazzy, and Arcángel amongst others and has rapidly become one of the most sought after artists coming from the “new” generation of the Urban music scene.

Armando Christian Pérez, globally known as Pitbull, invites disruption on a global scale as a GRAMMY® Award-winning independent international superstar, education ambassador, entrepreneur, and motivational speaker. With billions of audio streams and video views, along with hundreds of gold and platinum certifications, his career stands as one of the most impressive in music history. Beyond music, Pitbull has built a diverse and expanding business portfolio. He founded the Mr. 305 record label and Voli 305 Vodka, and launched Globalization, a SiriusXM channel. He recently made history by partnering with Florida International University (FIU) to rename its football stadium “Pitbull Stadium,” the first athletic venue in the U.S. named after an artist. Pitbull is also a passionate advocate for education. He co-founded SLAM! (Sports Leadership Arts Management), a tuition-free public charter school network recognized globally as a leading education organization, currently serving over 10,000 students across 14 schools in the U.S. In 2025, Pitbull launched a high-energy European tour, drawing massive crowds — including a viral explosion of fans proudly wearing bald caps and dubbing themselves "The Bald E’s” . With no signs of slowing down. Pitbull continues to push boundaries and inspire millions around the world, leaving a profound cultural impact and cementing a legacy that spans all entertainment, business, education, and beyond.

Farruko’s story is that of a talent determined to find an outlet, regardless of the obstacles. Born Carlos Efrén Reyes Rosado in 1991 in Bayamón, Puerto Rico, the singer started writing his own songs at the age of 11; a few years later, he dropped out of school to work as a mechanic with his father while pursuing his main love: reggaetón. He released his first single, “Bla Bla Bla,” at 16, but when that didn’t go anywhere, he turned to MySpace. The experience proved to be pivotal: Farruko (a nickname his grandfather had given him as a kid) built such a strong following on social-media platforms that his 2010 debut album made serious waves in Puerto Rico’s reggaetón scene, with attention paid to his versatile and romantic vocals. From there, he was off and running, releasing almost an album a year throughout the decade, and participating in a dizzying array of collaborations with established artists such as Daddy Yankee as well as next-gen urbano stalwarts like Bad Bunny, J Balvin, and Arcángel. Though reggaetón, rap, and R&B were his first loves, he embraced the rising Latin trap movement in 2017 with TrapXficante. That same year, he turned the video for his love song “Don’t Let Go” into a screed against the rise of anti-immigrant sentiment in the U.S., proving that even a lyricist adept at celebrating the good life could have a strong social conscience.