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One of the leading Puerto Rican pop stars of his generation, singer and songwriter Rauw Alejandro is known for his smooth tenor singing voice and genre-crossing reggaeton style that mixes Latin pop, R&B, hip-hop, and throwback sounds. After releasing his acclaimed debut mixtape, Punto de Equilibrio, in late 2016, he became a featured collaborator alongside Ozuna, Lunay, and Lyanno on "Luz Apaga," and with Lyanno, Alex Rose, Cazzu, and Lenny Tavárez on "Toda Remix." These and other collaborations resulted in Alejandro being nominated in four categories for Puerto Rico's Tu Musica Urban Awards in 2019. They also paved the way for his debut studio album, 2020's Afrodisíaco, which hit number two on Billboard's Top Latin Albums chart. In June 2021, Alejandro topped the Latin charts with Vice Versa, which incorporated electro, drum'n'bass, neo-disco, and mainstream pop into his brand of reggaeton. Following the 2022 EP Trap Cake, Vol. 2., Alejandro again reached the Top Ten of the Latin charts with his third full-length, Saturno. RR, a collaboration with Rosalía, appeared in 2023 ahead of its companion album, Playa Saturno. Referencing a classic Willie Colón and Héctor Lavoe album, he delivered Cosa Nuestra in 2024. Born Raúl Alejandro Ocasio Ruiz, he was raised in San Juan, Puerto Rico. When he was a child, his family moved (temporarily) to the United States before returning to the island. His first passion was soccer, a sport he practiced seriously while studying at the Maria Auxiliadora School. Music was another hobby, but he never considered it as a career until his football playing was cut short by an injury during adolescence. As therapy to assuage his disappointment, he applied himself to music and began posting tracks to SoundCloud. Given his parents' love of music (his dad is a guitar player), he was influenced early on by Elvis Presley and Michael Jackson, and later by Ricky Martin, Daddy Yankee, and Chris Brown. As he learned to sing and write songs, he put his talent for dancing to work on local stages and in videos, meeting numerous musicians, producers, and dancers. He quickly developed a reputation as a triple-threat talent. Alejandro was signed to the Under Music Group label, which nurtured his writing and singing talent. The label began issuing his singles in June 2016, including "No Me Siento Igual" (featuring Joyce Santana) and "Días Así," and "Se Tú" (featuring Lyanno and Sousa). Alejandro's debut mixtape, Punto de Equilibrio, appeared at the end of the year, and he toured Puerto Rico, Mexico, and the Southeastern United States. He was prolific and issued 14 singles and videos between 2016 and late 2017, not including guest appearances. The singer drew attention from trade and fan magazines across the Latin music spectrum, as well as Anglo industry weeklies. Between his own singles -- the streaming chart hits "Mi Llamada" (featuring Lyanno, Alex Rose, and Lenny Tavárez), "T.T.I.," and "Dale" (featuring Sousa and Mr. Naisgai) -- and his guest spots with Rafa Pabön ("Tarde") and Alex Rose ("Toda"), he appeared on no less than seven singles. He was featured on Ozuna's "Luz Apaga," which peaked at 26 on the Hot Latin Songs chart and even spent a week at number three on the Latin Digital Song Sales. Alejandro kicked off 2019 with the collaborations "Miénteme (Remix)" with Sousa, Cazzu, Lyanno, and Álvaro Díaz, followed by "Es Normal" with Javiielo, Lunay, Lyanno, and Sousa. He also delivered an EP, Trap Cake, Vol. 1, as well as the non-album duet hit "Que Le Dé" with Nicky Jam, which placed in the Top Ten on almost all the Latin streaming charts. In February he appeared on the club hit "Mírame" with Nio García and Lenny Tavárez. Alejandro toured Latin America and the United States in the winter and spring, and later that fall released the single "Fantasias," which saw him collaborating with Puerto Rican singer and songwriter Farruko. The non-album track "Algo Mágico" arrived in July 2020. That summer, he also issued the live album Concierto Virtual en Tiempos de COVID-19 Desde el Coliseo de Puerto Rico, which peaked at number ten on the Billboard Top Latin Albums chart. In November 2020, he released his Grammy-nominated debut studio album, Afrodisíaco, which included guest appearances by J Balvin, Sech, Anuel AA, and others. In February 2021, Alejandro appeared as Selena Gomez's duet partner on the Hot 100 hit "Baila Conmigo," which also topped the Hot Latin Songs chart. In June he released Vice Versa. Refusing to be pigeonholed, he worked with a slew of producers including Tainy and Mr. Naisgai (Luis J. Gonzalez) on a collection of originals that juxtaposed his fluid brand of urbano reggaeton with neo-disco, electro, drum'n'bass, funky breaks, and more, to jarring effect. The set entered the Top 200 at number 17 and the Top Latin Album charts at number one a week after its release. Its single "Todo de Ti" spent five weeks in the Hot 100. It also spawned the Top Five Latin hit "Desesperados" with Chencho Corleone. The singer's second EP, Trap Cake, Vol. 2, appeared in February 2022, hitting number six on the Latin chart. In November 2022, Alejandro issued the 18-track full-length Saturno. Co-produced under the alias El Zorro with longtime friend Kenobi and Mr. Naisgai, and in select places, major influences El Playero and Tainy, the set juxtaposed reggaeton and trap with funk, throwback hip-hop, pop, and retro new wave. Among his collaborators on the date were Baby Rasta, El Playero, and Arcángel. The release entered the Billboard 200 at number 25, and landed at number two on the Top Latin Albums and Latin Rhythm Albums charts. It also spawned several Top 30 Latin singles, including "Lejos del Cielo" and "Panties y Brasieres" (with Daddy Yankee). RR, a collaborative EP with Rosalía, arrived in March 2023 and featured the Top Ten Latin hit "Beso." He then paired with Bizarrap for the song "Rauw Alejandro: Bzrp Music Sessions, Vol. 56" as well as "Baby Hello." The latter single heralded the singer's Saturno spin-off album Playa Saturno, which reached number four on the Top Latin Albums chart and cracked the Top 30 of the Billboard 200. Alejandro again hit the upper echelon of the Latin songs chart in April 2024 with the non-album track "Santa," with Rvssian and Ayra Starr. However, it was the arrival of his disco-infused single "Touching the Sky" a month later that heralded his fifth studio album, Cosa Nuestra. A reference to the classic 1969 Willie Colón and Héctor Lavoe album of the same name, Cosa Nuestra, or "Our Thing," once again found Alejandro balancing his salsa and reggaeton roots with forays into electronic dance music, trap, R&B, and Latin pop. Along with production from El Zorro, Dímelo Ninow, Kenobi, and others, it featured guest spots from Pharrell Williams, Bad Bunny, Feid, and more. It reached number six on the Billboard 200 and topped the Latin Albums charts. ~ Thom Jurek & Matt Collar

In an Apple Music interview breaking down his 2020 album ENOC, Ozuna described the inspiration behind a track called “El Reggaetón.” But wait—reggaetón? Wasn’t that more of, like, a 2000s term? Maybe. But just remember how long it took for the world to learn it. “We insisted and insisted,” Ozuna said, speaking in translation. “And now we’re going to take it away when people have managed to catch it? We can’t.” Alongside collaborators Bad Bunny and J Balvin, Ozuna represents a wave of young artists helping shepherd Latinx pop from specialty market into the global mainstream while staying firmly rooted in the places and sounds they came from. Born Juan Rosado in San Juan, in 1992, Ozuna was raised on reggaetón pioneers Daddy Yankee, Don Omar, and Wisin & Yandel alongside American rap and more traditional sounds like salsa and bachata. After a brief stint trying to get his career off the ground in New York City, he came back to Puerto Rico—a move that helped clarify his priorities not just as an artist, but as a representative of his place and people. Even on his collaborations (“Taki Taki” with DJ Snake, Selena Gomez, and Cardi B, or “Mamacita” with the Black Eyed Peas), you don’t sense Ozuna stretching to cross over. If anything, the undiluted quality of Ozuna’s music—like Balvin’s and Bunny’s—represents the changing demographics of modern mainstream pop. We know the word reggaetón now, sure. But in Ozuna’s opinion, there’s no harm in saying it again.

Armando Christian Pérez, globally known as Pitbull, invites disruption on a global scale as a GRAMMY® Award-winning independent international superstar, education ambassador, entrepreneur, and motivational speaker. With billions of audio streams and video views, along with hundreds of gold and platinum certifications, his career stands as one of the most impressive in music history. Beyond music, Pitbull has built a diverse and expanding business portfolio. He founded the Mr. 305 record label and Voli 305 Vodka, and launched Globalization, a SiriusXM channel. He recently made history by partnering with Florida International University (FIU) to rename its football stadium “Pitbull Stadium,” the first athletic venue in the U.S. named after an artist. Pitbull is also a passionate advocate for education. He co-founded SLAM! (Sports Leadership Arts Management), a tuition-free public charter school network recognized globally as a leading education organization, currently serving over 10,000 students across 14 schools in the U.S. In 2025, Pitbull launched a high-energy European tour, drawing massive crowds — including a viral explosion of fans proudly wearing bald caps and dubbing themselves "The Bald E’s” . With no signs of slowing down. Pitbull continues to push boundaries and inspire millions around the world, leaving a profound cultural impact and cementing a legacy that spans all entertainment, business, education, and beyond.

El joven fenómeno de la música urbana, el rapero y compositor Myke Towers se ha ganado un lugar de respeto y reconocimiento en uno de los mercados más competitivos de la música. Su audacia para escribir canciones, acompañadas de su voz profunda y un talento en escena que hipnotiza a sus fanáticos, le han hecho merecedor del respeto y reconocimiento en la competitiva industria urbana.  El puertorriqueño ha colaborado recientemente con algunos de los nombres más importantes del género, como Bad Bunny, Becky G, Farruko, Piso 21, Sech y Arcángel y rápidamente se ha vuelto en uno de los artistas mas buscados dentro de la “nueva” generación urbana. --- Phenom Rapper/Songwriter Myke Towers has earned his place in the music industry as one of the youngest and most successful interpreters of his time. His ability to compose songs, complemented by his deep voice and a talent on stage that hypnotizes fans, has earned him a place of respect and recognition in a competitive Latin Urban industry. The young Puerto Rican artist has recently collaborated with some of the genre’s biggest names including Bad Bunny, Becky G, Farruko, Piso 21, Sech, Amenazzy, and Arcángel amongst others and has rapidly become one of the most sought after artists coming from the “new” generation of the Urban music scene.

Farruko’s story is that of a talent determined to find an outlet, regardless of the obstacles. Born Carlos Efrén Reyes Rosado in 1991 in Bayamón, Puerto Rico, the singer started writing his own songs at the age of 11; a few years later, he dropped out of school to work as a mechanic with his father while pursuing his main love: reggaetón. He released his first single, “Bla Bla Bla,” at 16, but when that didn’t go anywhere, he turned to MySpace. The experience proved to be pivotal: Farruko (a nickname his grandfather had given him as a kid) built such a strong following on social-media platforms that his 2010 debut album made serious waves in Puerto Rico’s reggaetón scene, with attention paid to his versatile and romantic vocals. From there, he was off and running, releasing almost an album a year throughout the decade, and participating in a dizzying array of collaborations with established artists such as Daddy Yankee as well as next-gen urbano stalwarts like Bad Bunny, J Balvin, and Arcángel. Though reggaetón, rap, and R&B were his first loves, he embraced the rising Latin trap movement in 2017 with TrapXficante. That same year, he turned the video for his love song “Don’t Let Go” into a screed against the rise of anti-immigrant sentiment in the U.S., proving that even a lyricist adept at celebrating the good life could have a strong social conscience.

Endowed with a powerful bark that cuts cleanly through synth-heavy riddims, Don Omar emerged as one of the key figures in reggaetón’s international explosion of the early 2000s. Born William Omar Landrón Rivera in 1978, in the Santurce barrio of San Juan, Puerto Rico, he was a teenager when the genre took shape in the ‘90s, and he came up under pioneering artists like Luny Tunes and Noriega, cutting his teeth on raw mixtape cuts. By his breakout hit, 2003’s “Dale Don Dale,” Don Omar had perfected his style, switching between monotone, dancehall-inspired sing-rapping and melodic hooks delivered with a flamenco-like trill. The same year’s “Dile” paired reggaetón’s signature drums with another island export, bachata, confirming Omar’s role as a standard-bearer for Puerto Rican sounds. That the working-class sound of reggaetón still struggled against government criticism only made Don Omar’s success all the sweeter. Following his 2003 debut, The Last Don, 2006’s King of Kings smashed glass ceilings to become reggaetón’s highest-charting album yet, debuting atop Billboard’s Top Latin Albums Chart and reaching No. 7 on the Billboard 200 Chart. But Don Omar was uninterested in remaining in his stylistic comfort zone. For 2010’s “Danza Kuduro,” Omar teamed up with the Portuguese-French musician Lucenzo, fusing reggaetón with Angolan sounds. And though Omar announced his retirement in 2017, he bounced back in 2019 with The Last Album; the following year, Bad Bunny tapped him for “PA’ ROMPERLA”—a passing of the torch confirming Omar’s status in the annals of música urbana.

Austin Santos, conocido como Arcangel, nació en Nueva York el 23 de diciembre de 1985. Honrando su ascendencia puertorriqueño-dominicana, se trasladó a Puerto Rico en 1999 para dedicarse al Reggaeton. Mientras estaba allí, formó un dúo con De la Ghetto, con quien obtuvo cierta popularidad en Estados Unidos y Puerto Rico. En 2007, Arcangel comenzó su carrera solo trabajando en un sencillo con DJ Nelson, considerado el padrino del Reggaeton. La canción, "Chica Virtual", apareció en el álbum de recopilación de Nelson "Flow La Discoteka 2" y se hizo popular en las radios urbanas. Muy pronto, Arcangel se había convertido en el artista más popular entre los aficionados del Reggaeton en los Estados Unidos y Puerto Rico. En 2012, firmó con Pina Records y apareció en el álbum de recopilación "La Fórmula". En 2013, lanzó su segundo álbum de estudio: "Sentimiento, Elegancia y Maldad", que incluyó colaboraciones con Daddy Yankee, De La Ghetto y Ñengo Flow. El álbum se convirtió en #1 en las ventas previas de iTunes. En el año 2015, Arcangel lanzó su álbum más reciente, "Los Favoritos", una colaboración con DJ Luian, que cuenta con Farruko, Ñengo Flow, Alexio, Pusho, Nicky Jam, J Balvin, Wisin, De La Ghetto, Cosculluela, Maluma, Zion y Lennox, J Alvarez, Jory Boy, entre otros. Este álbum ha producido los éxitos "50 Sombras de Austin" y "Pa'l Muro".

Ñengo Flow brings authenticity and grit to a style of music most often associated with aspiration and glamour. Though many Latin trap artists reference ‘90s gangsta rap, he is one of the few that actually embodies the existential realities of the genre, drawing from his own experiences growing up in Puerto Rico. Born in Rio Piedras, San Juan in 1981 and raised in Bayamón, Edwin Laureano Rosa Vázquez Ortiz got his first taste of the spotlight at 14 years old, performing in front of neighbors and friends in his hometown. Propelled by their overwhelming support, he soon developed a lyrical style that echoed the voice of the streets and the marginalized communities he grew up with, combined with a penchant for club-friendly rhythms that dabbled in reggae, hip-hop, and the sounds of the island. This is reflected in his Univision-backed debut Flow Callejero (2005), as well as the classic Real G 4 Life mixtape series, efforts which earned him the nickname “The Real G of Urban Music.” Ñengo Flow has since gone on to collaborate with urbano behemoths like Ozuna on 2017’s “Mamasita Mala” as well as Anuel AA on “Sur y Norte” and Bad Bunny on two memorable cuts on the latter’s critically lauded sophomore release YHLQMDLG in 2020.

Ñengo Flow brings authenticity and grit to a style of music most often associated with aspiration and glamour. Though many Latin trap artists reference ‘90s gangsta rap, he is one of the few that actually embodies the existential realities of the genre, drawing from his own experiences growing up in Puerto Rico. Born in Rio Piedras, San Juan in 1981 and raised in Bayamón, Edwin Laureano Rosa Vázquez Ortiz got his first taste of the spotlight at 14 years old, performing in front of neighbors and friends in his hometown. Propelled by their overwhelming support, he soon developed a lyrical style that echoed the voice of the streets and the marginalized communities he grew up with, combined with a penchant for club-friendly rhythms that dabbled in reggae, hip-hop, and the sounds of the island. This is reflected in his Univision-backed debut Flow Callejero (2005), as well as the classic Real G 4 Life mixtape series, efforts which earned him the nickname “The Real G of Urban Music.” Ñengo Flow has since gone on to collaborate with urbano behemoths like Ozuna on 2017’s “Mamasita Mala” as well as Anuel AA on “Sur y Norte” and Bad Bunny on two memorable cuts on the latter’s critically lauded sophomore release YHLQMDLG in 2020.

Blessd, nombre artístico de Stiven Mesa Londoño, es hoy una de las superestrellas más sólidas del género urbano latino. Con apenas 25 años, este artista paisa ha conquistado rankings globales, colaborado con íconos internacionales y generado una conexión auténtica con millones de oyentes, gracias a su estilo callejero, emocional y real. En 2025, Blessd reafirmó su lugar en la élite musical con el lanzamiento del sencillo “DEPORTIVO” junto a Anuel AA, una colaboración explosiva que superó los 150 millones de streams en Spotify y los 220 millones de reproducciones en YouTube, ubicándose como uno de los mayores hits del año. En mayo de 2025 lanzó “AMISTA”, que en pocas semanas superó los 50 millones de streams, reafirmando su habilidad para generar conexión emocional con el público. Otros sencillos como “Mírame”, en colaboración con Ovy On The Drums, han sido fundamentales en su ascenso: más de 440 millones de reproducciones en Spotify, #1 en Colombia, Top 5 en Billboard Colombia y posición #58 en el Billboard Global 200. El álbum “Si Sabe”, lanzado en 2024, marcó un antes y un después en su carrera. Debutó como #1 a nivel global en Spotify y lideró las listas en Colombia. El sencillo homónimo logró entrar al Top 10 en Estados Unidos, consolidando su impacto en mercados tanto latinos como anglohablantes. Blessd lleva más de 268 semanas en el ranking de los artistas más sonados de su país. Y se consolida con más de 60 semanas # 1 en YouTube.

Alka Yagnik is one of India’s most celebrated playback singers, whose melodious voice has defined Bollywood music for over four decades. Born in Kolkata, India, in 1966, she began singing at a young age, performing on All India Radio as a child prodigy. Her big break came in 1981 with the song "Mere Angne Mein" from Laawaris, and she soon became a staple voice in Hindi cinema. Yagnik’s career skyrocketed with hits like "Ek Do Teen" (Tezaab), "Choli Ke Peeche" (Khalnayak), "Taal Se Taal" (Taal), and "Dil To Pagal Hai" (Dil To Pagal Hai). Known for her versatility, she has effortlessly navigated genres, from romantic ballads to energetic dance numbers. Her collaborations with legendary composers like Laxmikant-Pyarelal, A.R. Rahman, and Nadeem-Shravan, as well as her duets with Udit Narayan and Kumar Sanu, have produced countless chart-toppers. With seven Filmfare Awards and two National Film Awards, Alka Yagnik remains an icon in Indian music. Her timeless songs continue to enchant audiences, and her voice is synonymous with the golden era of Bollywood playback singing.

“Everything about Lagos is me,” Wizkid told Apple Music in 2020. “That’s what shaped me, that’s what made me, that’s what inspires me every day.” In turn, Wizkid is shaping not just the sound of his city but the image of Nigeria worldwide. Born Ayodeji Ibrahim Balogun in Lagos in 1990, Wizkid hit the stage early, forming the group Glorious Five with church buddies at just 11. A decade later, he had regional success with his synth-kissed single “Holla at Your Boy,” which would appear on his 2011 debut solo album Superstar, but it was the lilting “Ojuelegba,” from 2014’s Ayo, that announced him as a force to be reckoned with. Afrobeats—the 21st-century fusion of styles like highlife and juju with house and UK funky—was on the rise, and for Wizkid, it was a case of right time, right place, right voice. Wizkid’s feature on Drake’s 2016 smash “One Dance” cemented his role as one of Afrobeats’ chief ambassadors, paving the way for 2017’s Sounds From the Other Side, his major-label debut. Assisted by global names like Ty Dolla $ign, Major Lazer, and Drake, the album embraced EDM and dancehall while further developing Afrobeats’ irresistibly airy grooves. It didn’t hurt that Wizkid’s blend of African and Caribbean styles coincided with reggaetón’s explosion, satisfying listeners seeking new sounds from a distinctly global perspective. In 2020, Made in Lagos fused more ideas still into his most cohesive whole and confirmed Wizkid’s role as a musical visionary—not just for African music, but for pop music worldwide. A year later, he won the Apple Music Award for Artist of the Year — Africa, and in 2022, he performed an Apple Music Live session in London.

AWOOOOO!! Mi nombre es Bryan David Castro Sosa más conocido como Ryan Castro soy un artista colombiano, paisa, apasionado por la música, por el arte y por hacer temas diferentes para todos ustedes!! Ya que están por acá en el perfil de mi Spotify escuchando los temas, van a encontrar desde el perreo más &$, un merengue pa’ que se parchen en familia y hasta el romantiqueo pa’ la chimbita o el despecho 😅. Gracias por el apoyo siempre a toda mi música, los quiero mucho, la buena!!! AWOOO PUPUPUMMM 🔫

Kauan Soares Terra, mais conhecido como MC Meno K residente de Porto Alegre, no Rio Grande do Sul vem trazendo um estilo musical bem diferenciado chegando com singles diferente como Camisa do Flamengo, Uma Calava Mesmo, Cabelinho na Régua e entre outros.

FILHO DA PROMESSA..

Bryant Myers has built his reputation on authenticity. The Latin trap pioneer was born in the Loma Alta neighborhood of Carolina, Puerto Rico, in 1998, and he grew up running in the streets as his mother struggled to put food on the table. This early hardship fueled him; he reportedly joined a gang but also began writing lyrics on the sly, with the idea that they might help him escape the hood. He was just 15 when he began releasing his first songs online, earning a large underground following for his raw, explicit lyrics and distinctive voice. He renamed himself for the Halloween character Mike Myers, and in 2015, he released “Esclava,” which he recorded with his cousin Anonimus. The song won him fans among Puerto Rico’s rap community, and a 2016 remix with Anuel AA and Almighty blew up thanks to the increased star power. He found himself suddenly in demand and embarked on a relentless schedule of releasing singles and collaborations, working with Ozuna, Farruko, Bad Bunny, Arcangel, and others. Unlike many trap artists, Myers raps in a hoarse baritone with no effects or delays; that lack of AutoTune makes him stand out, as do his sometimes controversial lyrics. His 2016 single with Maluma, “Cuatro Babys,” raised hackles for its alleged glorification of violence against women, but the 2018 release La Oscuridad saw him softening his tone and embracing romance.

Canal oficial do Grupo Menos é Mais. Pagode com DNA brasiliense levando alegria e o molho brasileiro por onde passa. Ouça agora nosso último projeto MOLHO, pagode de rua que é o puro suco do Brasil Produtoras: GH Music Produtora & Grupo Onda Gravadora: Som Livre

An entity that translates vibrations of the vacuum into frequencies of music.

Noriel es un cantante y compositor puertorriqueño, firmado con Sony Music Latin. Se hizo conocido después de cantar con Maluma en su tema "Cuatro Babys" y lanzar un álbum llamado Trap Capos: Season 1, oficialmente el primer disco de trap en español lanzado al mercado. En sus inicios y con tan solo 6 meses de carrera, Noriel se posicionó #1 en la categoría “Latin Rythm Albums” y #6 en el chart general “Top Latin Albums” de Billboards Logró varios discos platino en RIAA como “Duro y suave”, “Desperté sin ti (remix), “Amigos y enemigos” y “Cuerpo en venta”

Kapo is a producer based out of New York City, New York. Born in Colombia, Kapo adores his Spanish roots and heritage, and that has become a massive influence on his music and style. Having been a producer for the past six years, the process began through a curiosity about music and the production process as well as a desire to make people dance. Specializing in Bass, Moombahton, and House music, he is able to create unique work that is infused with a Latin influence. Music for Kapo is a form of self-expression and a way to tell stories through sound and connect with an audience, influencing the mood within a crowd. Through his work Kapo seeks to be an inspiration to listeners and fans, and to be able to have a genuine impact upon their lives. His work can currently be found streaming on both SoundCloud and Spotify, and he invites anyone interested in his music and his journey to follow along.